Sensor secures all-time record sales in South Africa for Hikvision

We are proud to announce that Sensor is the largest South African distribution partner for Hikvision, the world’s leading provider of innovative security products and solutions. 

Hikvision, with more than 26,000 employees of which over 13,000 are research and development engineers has more than 2 400 partners in over 23 locations around the world.

To encourage product sales and superior levels of customer support and aftersales service, Hikvision recognises those partners who achieve key milestones within the network. Hikvision has now confirmed Sensor’s record sales for 2018 – an achievement of which we are extremely proud.

Not only does this significant accomplishment reinforce our motto of setting the standard, it speaks volumes about our team members and our clients who are united in the ability to put together world standard solutions from our high-quality product offerings.

This is not the first time that we have been recognised by Hikvision for our efforts. In 2017 Sensor was named the winner of the Hikvision Global Excellent Service Partner Award for outstanding return merchandise authorization (RMA) and technical support.

Benefits for our clients 

Our achievements and recognition as Africa’s top distribution partner of Hikvision have added benefits for you as our valued client:

  • It positions us to strongly negotiate with Hikvision on your behalf
  • The volume of our turnover enables us to stock the largest variety of Hikvision products
  • As specialists in the Hikvision product range, Sensor is able to provide all the technical support to its clients for complete peace of mind

Hikvision product guides

As further support to our clients, we have compiled the following Hikvision product guides which are freely available at all our offices and downloadable from our website:

  • Hikvision Run Rate Product Guide (High demand products)
  • Hikvision High-End Surveillance Guide (Project-based products)
  • Hikvision Intercoms & Access Control Guide (New on the market)

We are certainly honoured by Hikvision’s recognition of our dedication to our powerful partnership and we are as proud of our achievement as we are of our clients who make this possible. Thank you for your continuing support as we look forward to finding more ways to raise the bar for our performance and client satisfaction even higher.


If you require more information, please contact Sensor Security Systems on +27 (0)11 314 9419, or on email at

Sensor Security – Winner of the Hikvision Global Excellent Service Partner Award, 2017

To encourage superior levels of service, Hikvision acknowledges its top achieving service partners with an annual award. Sensor Security has just been named the winner of the Hikvision Global Excellent Service Partner Reward for outstanding technical support and repairs (RMA’s) for 2017.

Bill Xu, Hikvision Channel Sales Manager, African Business Department, details the selection process, “The award is based on a distributor’s annual maintenance record and overall evaluation. After having reviewed the results of our 2400-plus partners, the Hikvision Channel Development Department narrowed its final selection to 8 Global Excellent Service Partners of which Sensor Security is one. What makes this even more remarkable is that only three companies were named for the Europe, the Middle East, and Africa (EMEA) area and more notable still, is that Sensor is the only awardee in Africa.”

“To say that we are happy is an understatement,” says Marco Della Peruta, the Head of Technical Services at Sensor Security, “Achievements like these don’t happen overnight. They are the result of years’ of commitment and teamwork and we look forward to continually finding ways to optimise our technical service quality and raise the overall brand image of Hikvision in the local market.”

Jan Venter, Executive Chairman at Sensor Security, says, “Service is one of those things that many company’s talk about, but don’t always deliver. This award reinforces what we’ve always known about Sensor and reflects our motto of setting the standard.” Jan continues, “While our RMA and technical departments are our heroes, the Hikvision accolade further demonstrates that our team members are our greatest asset. And if anything, the news of this global achievement will further drive each and every one of us to keep reaching for new heights.”

For more information contact:

Jean Brown

+27 (0)11 314 9419

What lies ahead in 2018?

Article by Andrew Seldon, Hi-Tech Security Solutions magazine (February 2018)

The start of a new year always brings predictions of what we can expect to see happening in the coming year, and this year is no different. To find out what the physical security industry is expecting in 2018, Hi-Tech Security Solutions asked a few of the leading players what they expect and how they see the year panning out in South and southern Africa.

To keep thing simple, we asked our interviewees three questions. Below are the answers we received. Feel free to email Hi-Tech Security Solutions at and let us know if you agree or disagree, or if you feel there is something important missing in these answers.

In general, what trends, changes, opportunities and challenges do you see for the security industry in 2018?

Vaughn Tempelhoff, Forbatt SA: In general, there are quite a few challenges that come to mind. The most prominent are manufactures across the world seeing the South African market as a dynamic market with loads of potential and business opportunities. Products are being flooded throughout the industry into the hands of companies that do not have the capabilities to support these products. One can see security products surfacing in flea markets, classified platforms such as Gumtree and other marketing media.

This impacts the industry in a detrimental way, affecting the credibility of service provides, us as manufacturers and agents, and last but not the least, the end-user who has paid for a product that has now become a white elephant.

I believe we should clean up the industry. This can only be achieved by supporting credible service providers, distributors, agents and manufacturers.

Walter Rautenbach, neaMetrics & Suprema SA: The security industry will continue its efforts in integrating and incorporating trends, such as IoT, IDot, mobile credentials, the cloud, mobile biometrics, BOYD, BYOID, VR, AI, machine learning, advanced analytics and business intelligence, but enough with all the terms. 2018 is the time to really bring it all together and make it work to truly extract the value (beyond the nice-to-haves) it promised consumers in the beginning. Security products have been commoditised and the true disruptors will be those that make them sing and dance to the same rhythm.

The view of integrated security in itself is not new, but the past few years saw the value of integration forgotten in market conditions were cautious consumers hung on to each buck, not even budging (or budgeting) for standalone products, never mind integrated security solutions. With pressing market conditions, price instead of total operating cost became a valid excuse to check off the security checklist and to make the long-term value the next manager’s problem. System integrators and installers alike felt this price pressure and were scraping around for margin.

In 2018 we foresee consumers making better choices for their money and opting for solutions that don’t just satisfy an immediate need, but that offer long-term benefits and expandability. We are looking forward to a year where technology just works and where system integration is more than just fancy cabling or sales terminology.

Tim Timmins, Electronic Specialised Solutions, G4S Secure Solutions (SA): From an electronic point of view, I see the surveillance industry getting stronger and stronger with video analytics, especially with camera manufacturers making camera edge software more powerful and thus having distributed intelligence.

In the access control industry biometrics is big in the South African market where fingerprint technology has dominated, however, we are seeing a shift to facial recognition readers, especially as the cost of the technology is coming down.

More and more monitoring in the cloud is being offered globally and I can see this catching on in South Africa during 2018.

Gus Brecher, Cathexis Africa: In no particular order:

  1. Increased interest and development in video analytics. This includes learning algorithms (deep learning) and the use of algorithms in retail environments. The hype is still over-stated in this regard, but basic perimeter detection algorithms are now mature and working well. There is also a shift towards the edge, but as algorithms become more sophisticated, so does processing requirements, which limits the potential of edge solutions.
  2. Integrated solutions (e.g. video surveillance integrated with AC, fire, intrusion etc.).
  3. Cybersecurity focus.
  4. Cloud-based solution considerations (limited for video surveillance because of bandwidth considerations) and VSaaS (video surveillance as a service).

Armand Steffens, Milestone Systems Southern Africa: Increasing productivity will be a trend. Demands for increased safety are rising, we are adding more cameras and, at the same time, we need to improve the return on investment. This means that non-digital security systems will be challenged as they do not have the ability to present video as data.

We will see more focus on cybersecurity, as more of our personal and business details are being stored on cloud servers and used by third-parties. At the same time, there will be an increased focus on privacy, at least in Europe, thanks to the coming EU legislation. On the device side, we will see a trend towards a much more diverse spectrum of device types – body-worn cameras will just be a part of it.

The trend for large-scale integration in applications like smart cities will continue. We expect a focus change here as safe cities will be a rapidly emerging trend. We are going to see smart industries, intelligent buildings and maybe the first smart nation.

Johlene Selemela, ZKTeco South Africa: Everyone will be gravitating towards AI (artificial intelligence). AI is made possible through machine learning algorithms, which will be incorporated in a variety of applications. AI is set to feature in almost every new platform, app or device, and that trend is only going to accelerate.

We now need to consider biometrics as a foolproof security system that can ensure that your information is kept safe and away from intruders, which is a great opportunity for the security industry. But, with change in technology systems comes the threat of people trying to override the system. This serves as a challenge for companies within the security industry to come up with better and safer systems and devices. This year, developers and engineers are getting ready to make a new generation of Internet possible. By the end of 2019, 5G networks and phones will be available. 5G Internet has the potential to be almost 10 times faster than 4G, making it even better than most home Internet services.

Roy Alves, Axis Communications: A move to the edge. Two trends of recent years that have become familiar – cloud computing and the Internet of Things – have delivered undeniable benefits to businesses and consumers alike. But, they also come with implications: namely the huge increase in the amount of data being transferred from connected devices to the data centre for processing and storage, and the associated bandwidth needed.

Edge computing alleviates this issue by performing data processing at the ‘edge’ of the network, near the source of the data. Doing so significantly reduces the bandwidth needed between sensors and devices and the data centre. A further drive towards edge computing relates to potential concerns around data integrity and privacy: anonymising and creating encrypted data within the device at the edge before it is transferred to the data centre will be a likely response to these concerns. As network cameras, audio and other sensors – the devices on the edge of the network – become ever more sophisticated and of higher quality, the need to balance both cloud computing and edge computing domains will be imperative to deliver refined, reliable and usable data.

In addition, as it did last year, cybersecurity must appear on the list of trends for the next 12 months and beyond. The constant enhancement of cybersecurity will be a never-ending task, because well-resourced cybercriminals will never stop looking to exploit vulnerabilities in any new technology. And as the number of connected devices grows exponentially, so too do the potential flaws that, if left unaddressed, could provide the opportunity for networks to be breached, ransomware to be planted or, more simply, costly downtime to occur. 2018 will no doubt see more attacks and vulnerabilities exposed. The answer is proactivity and a systematic process for ensuring that patches are implemented as soon as they are available. Cybersecurity is not a onetime thing, it is a lifelong process.

Lastly, personalisation vs. privacy. One of the potential applications for deep learning could be in the delivery of highly personalised services. Imagine a retail environment where a customer’s face is recognised upon entering a store and then offers are pushed to their mobile device based on previous purchases, preferences, or even their recent browsing -history. But then, just because something can be done doesn’t necessarily mean that it should be, and this example immediately highlights increasing concerns around privacy, and how personal data is being used by businesses and other organisations.

Legislation is being created to address these concerns. In the European Union, the forthcoming General Data Protection Regulation (GDPR). In SA, we know this as PoPI – the deadline for compliance which is May 2018 – will unify the protection of data for individuals within the EU, wherever that data is held or used.

Whether motivated by legislation or simply wanting to do the right thing by customers and citizens, balancing increased personalisation with the protection of an individual’s data and privacy will be a tightrope all organisations will walk this coming year.

Specific to your company and the field you operate in, what trends, changes, opportunities and challenges do you see for the security industry in 2018?

Timmins: G4S is driving an integrated approach to security, offering consultancy and risk management, system design and integration, technology and software, analytics and intelligence, manned and mobile security and monitoring and response as a one-stop -solution. Clients like the fact they are getting all their security needs from one company.

Brecher: Everything I mentioned above. We are focusing on higher-end enterprise solutions and architecture changes in order to enable us to embrace the cloud and VSaaS. We are also focusing on data integrity and ongoing integration as well as ongoing improvements in operational considerations for large sites and multiple enterprise solutions.

Steffens: At Milestone, we will, of course, focus on increasing productivity. The amount of digital video to keep us safe and protect assets is rising sharply, data from sensors and alarm information are being added, in order to give a better situational awareness.

The only way to handle all the visual data is to be cleverer and get help from intelligent video management systems that enable the operators to take better decisions faster and hopefully avoid incidents. The ability to react faster to any incident will limit the impact and the cost of handling the incident. The ability to avoid the incident thanks to predictive abilities in the VMS would be even better.

Intelligent learning technologies are now bringing video content analysis and advancing video content analysis far beyond the capabilities of legacy rule-based analytics systems. Today, rather than just evaluate a few pre-defined situations, intelligent learning video technology can learn directly from the video about an object and their normal relations and behaviour. The system will then be able to alert the operator to unusual activities with a qualified recommendation. This will lead to better-informed decisions and higher efficiency.

In the longer term, we believe these learning abilities will lead to predictive systems alerting the operator before an incident might happen. This will, of course, be a major time-saver.

Alves: On a local front, we see all of the above trends very much part of our business, for example, moving more of our analytics to the edge. Cameras are themselves becoming far more intelligent with much more computing power to run sophisticated analytics instead of rather streaming the video content back to a server, these decisions are being made on the field devices, storage as well is now being done on the camera with the ability to install micro SD memory cards in cameras. Of course, the technology has been there for some time, but we are starting to see a trend towards having the video recorded on the device as well as the server as failover.

Cybersecurity is becoming part of our everyday lives with it being so prominent in most of our media, affecting people from every walk of life. The challenge we see in our industry is one of education, there seems to be very little thought when implementing intelligent network devices on networks as to whether they pose a threat to that user, even in some instances the default username and password is used when handing over a system or simply a basic password is used.

How do you expect the security market to perform in 2018? How should security companies, from vendors to integrators and installers prepare in order to succeed in the SA security market this year?

Tempelhoff: There are quite a few positives brewing in the SA economy with a lot to look forward to. This cannot help but stimulate spending and restore consumer faith. Security is generally regarded as a grudge purchase; however, it is something we cannot be without. In the coming year, we are again focusing on taking our brands to market with the emphasis on supporting our partners with sufficient stockholding. There is nothing more frustrating than to not have a continued and sufficient supply of stock when you need it.

Rautenbach: The security market’s growth has constantly been outperforming general economic growth and we don’t believe this will change anytime soon. We do, however, see a looming improvement in the economy and we believe that the security market will not only follow this but exceed economic growth rates. Our renewed focus on training, certification and channel quality will make life a bit uncomfortable for those who skimp while benefitting those interested in sustainable business practices and who do justice to the brand. Continuous product improvement, more flexibility, integration and responsiveness in all aspects will remain our focus.

Timmins: From a G4S outlook, the second half of 2017 finished strong and I can only see this continuing into 2018. One area that I think is affected is the distribution market, as more manufacturers are going direct and getting a bad name because of it.

Brecher: While Cathexis is continuing on our fantastic growth in South Africa and Africa, I think the market will continue to be a bit depressed in general. The threat of low-cost solutions from the East is a real one which has a negative effect on the whole channel, including vendors, distributors and installers as their margins are squeezed. It also means that less reliable product is being supplied to the end-users (and opens up doors to more ‘fly-by-night’ operators entering the market), which has the potential to negatively tarnish the industry in general. The players need to make sure that the value of premium products, improved product functionality, reliability, support, data integrity and long-term cost-of-ownership are effectively communicated to the marketplace.

Steffens: We expect the market to be in a learning phase with an increased emphasis on lowering total cost of ownership. Now is the time to abandon standalone analogue systems and move into the digital age. For us, the community approach is important and we truly believe that solo-solutions will be seriously challenged in 2018.

Selemela: Security is the most important part of every entity in the world. Whether you are at home or in a shopping mall, on the road, your security is priority. If proper security is not in place, then assets are at risk. Whether you are a tech-savvy individual or just an ordinary consumer, one will always look forward to the technology developments and trends that lie ahead in the future, so definitely the security market will still perform well and the markets will improve.

Alves: Like all industries in SA, 2018 will be tough but not impossible. Security spending every year is increasing and the need for security seems to be growing on a global scale. We also see a shift to using security devices to complement physical manpower, not to replace, but reduce the manpower component. Looking back on 2017, what has made a positive change is understanding the ¬customer’s needs. In addition, being better equipped in terms of positioning your company as a solutions business rather than a products business will most definitely have a positive impact. End-customers are wanting a solution to their problem. With companies wanting to tighten their belts and better manage their operations by increasing their efficiencies, we see a trend of cameras being deployed as a business tool while still providing security.

Thank you for the article Andrew!

Jean Brown, Sensor Security Systems


New technology from Hikvision


Imagine a radically new and powerfully intelligent video recording device from Hikvision. An NVR with the power to overhaul any video surveillance system. This is it.


Hikvision’s DeepinMind Series NVR Model iDS-9632NXI-I8/16S is the first embedded NVR based on a deep learning algorithm executed by its GPU, making it faster and more accurate than conventional CPUs. This NVR effectively filters out alarms triggered by animals and inanimate objects, with greater than 90% accuracy. Deep learning has come to the security industry in this amazing video recording unit. Hikvision’s DeepinMind NVR integrates beautifully with economical IP cameras as an intelligent filter solution. Integrating this NVR into an existing security system will radically advance its capabilities in one simple step.

Main futures:

  • Dual-recognition of up to 16-ch human body recognition
  • Based on VCA analysis
  • Incoming / Outgoing bandwidth: 320 / 256 Mbps
  • Up to 12-MP resolution recoding / live view
  • 265+/H.265/H.264+/H.264 video formats self-adapt
  • 8-channel 1080P decoding capability
  • HDMI output at up to 4K resolution
  • Up to 8 SATA interfaces, up to 8 TB for each HDD
  • HDD hot swapping with RAID 0/1/5/6/10
  • Alarm in/out: 16/4
  • Audio output: x2



Sensor first to offer a 5-year warranty

When positioning oneself as a company that sets the standard, it’s key that you keep evolving and finding opportunities to improve. One way in which Sensor Security is doing just that is by trying to ensure that its customer experience is as good as it can possibly be.

Henry Brown, Sensor sales director, explains: “Sensor has always taken pride in partnering with the best people and the best products. Therefore, as a leading distributor of Hikvision in Africa, we have taken the unprecedented move to warranty all Hikvision network IP equipment for five years, with a percentage premium price attached. This first-in-the-market move is visible proof of the confidence we have in the quality and reliability of Hikvision’s products.”

For more information contact Sensor Security Systems

+27 (0)11 314 9419,

Hikvision continues its leading position in IHS Markit 2017 report

June 21, 2017       Building on the company’s incredible year-on-year growth, and underlining the global level of support for its range of security surveillance products, Hikvision, the world’s leading supplier of video surveillance products and solutions, has announced that it has again achieved No.1 position in a recent IHS Markit report, based on 2016 data, with a dominant market share of 21.4% for CCTV and Video Surveillance Equipment worldwide, rising from last year’s 19.5%*.

Hot off the press, IHS Markit, a world leader in critical information, analytics, and solutions,, also reported that Hikvision technology ranks in the No.1 position for 2016 global market share in the categories of: Security Cameras (24.2%), Analogue +HD CCTV Security Cameras (23.9%), Network Security Cameras (25.6%), and Recorders (25.3%). Moreover, the company is continuing its leading position in the EMEA market, with 14.9% market share for CCTV and Video Surveillance Equipment, and achieved an 8.5% market share equating to the No.2 position for the Americas market.

Supporting the rapid growth of a company that is now an acknowledged security industry technology leader, Hikvision attributes its IHS Markit ranking success to its continuous R&D investment in new product technologies, and the rapid response to market trends, and long-lasting partnerships that the company’s been placing in its business core.

“Creating value for its customers is our driving goal, and this latest achievement of being ranked number one for global market share in video surveillance is very exciting for the company,” enthused Keen Yao, VP at Hikvision International Business Centre. “We look forward to sharing our success with the people who help to make it all possible, our partners and customers. In addition to the video surveillance industry, Hikvision has extended its reach to industrial automation, smart home tech, and automotive electronics industries, to achieve its long-term vision.”

Underlining the R&D investment, for those looking to experience Hikvision products and technologies at first hand, the company will be showcasing their cutting-edge advances in surveillance technology at the upcoming IFSEC International exhibition, including brand new products and solutions, as well as an innovative new set of technologies derived from the IT industry’s ‘Deep Learning’ concept.

Visitors to IFSEC International can find Hikvision at stand E800.

* Information based on IHS Markit, Technology Group, Video Surveillance Intelligence Service, May 2017. Information is not an endorsement of Hikvision. Any reliance on these results is at the third party’s own risk. Visit for more details.


Hikvision’s IP system protects bespoke vehicle company

GRW is one of South Africa’s leading providers of sophisticated road transport trailers; designing, manufacturing and servicing a wide range of bespoke vehicles, each configured to provide a solution to the unique transportation needs of an individual client. GRW has now invested in an IP video surveillance system to protect its premises against unauthorized access and to monitor the large, modern production facilities, and is already reaping the benefits from the integration of analytics with the IP cameras.

“From the outset we knew that the proposed video surveillance system should successfully serve a dual purpose, helping supervisors and managers monitor the workshop operations during opening hours and securing the perimeter 24 hours a day,” said Edmund Casaleggio, Sales Executive at Sensor Security.

“There was also a need to make the combined system as simple and easy to operate as possible, ensuring that operations staff had unrestricted access to the workshop video feeds while not being distracted by the security cameras and vice versa for the security officers, who are best served by complete concentration on securing the premises.” Following extensive consultations with GRW staff, the final design of the dual-purpose system involved a total of 18 Hikvision cameras, eleven on the perimeter and seven in the workshop area, all feeding in to a 32-channel Hikvision NVR at GRW, and to Security Sensor’s control room.

A Smart Perimeter
Perimeter patrolling with guards having proved ineffective, GRW was also keen that the introduction of cameras did not mean that an individual would have to be assigned to constantly manage the video surveillance system around-the-clock. Therefore, the Hikvision DS-2CD4012F-A Smart 1.3MP low-light box camera was selected to monitor the perimeter of the plant, with active use of the cameras smart analytics intrusion flags ensuring that GRW’s security officers and Sensor Security’s control room are pro-actively notified of any unauthorized movement around the premises.

As well as the smart intrusion detection, the Hikvision DS-2CD4012F-A also features smart codec, smart focus, smart VQD, smart face detection and smart audio detection. They also benefit from 3D DNR and digital WDR, and the day & night IR cut filter allows successful video operation down to 0.001 Lux.

A Watchful Eye on the Workshop
Seven Hikvision DS-2CD2132-I 3MP mini dome cameras keep watch over all operations in the workshop area, assisting the supervisors and managers to remotely monitor processes on the floor. This process is made much easier and more efficient for these staff due to the integration of the Hikvision DS-9632NI-ST 32-channel NVR with a PC, ensuring that operational staff are only presented with images relevant to the production area. A Real Success “This newly-installed state-of-the-art IP CCTV system automates the process of protecting GRW’s premises against unauthorized access and monitoring the production facilities while eliminating the possibility of human error,” Casaleggio said. “GRW is already reaping the benefits from the integration of analytics with the IP cameras and is set to continue for many years.

Source: Asmag

Sales in the electronic security distribution industry

By Eckard Gerber, Sensor Security Systems

The security industry is one of the largest in the world. It is technologically driven and, at the same time, not completely dependent on the economy i.e. a better economy drives smarter products and solutions, while a slower economy promotes crime and demands at least the basic surveillance and control solutions. The demand is always there and the requirement will never disappear.

Eckard Gerber, Sensor Security Systems.

Besides the driving power of distributors, it has become essential for the security sales force to educate themselves on products, providing complete solutions, and most importantly, building sustainable relationships.

Sales success in our industry comes down to two factors, namely your organisational support and the individual sales consultant’s ability to form sustainable business relationships.

Organisational support

For a sales consultant to be successful in his/her personal capacity, they require the support and successful operations of the organisation. A poorly run business will almost definitely ruin the sales consultant’s reputation, thus negatively impacting the consultant’s future in the industry.

Some of the most important factors impacting an organisation’s success are:

Competitive pricing: Besides many important factors and abilities, price is still one of the key decision makers. It is of utmost importance for the organisation to perform adequate market research and apply the results to its strategies. Buying power, active negotiation and sound logistics form part of a company’s ability to provide competitive pricing.

Stock holding / availability: Having competitive pricing means nothing without a healthy and accurate stock holding. This forms part of a process that can make or break a company. The majority of security products are imported from all over the world with Asia and Europe being two of the larger contributors. Thus a key factor to the entire process is exchange rate driven and the rate of technological evolution. Having exactly the right stock at the right time and having enough of it proves to be a science on its own. This is a critical process that is key to the success of a company.

Investment and education of the organisational team: Success can only be obtained by employees educated adequately in their tasks; the entire business operation depends on it. Apart from the essential technical function, the sales team needs to be actively involved in constant product, feature, solution and marketing/sales training.

Currently we are experiencing product line evolution in periods as short as three months. To be competitive and successful you need to be completely up-to-date on products nearing their end-of-life and up-to-date on their replacements. Another very important part of a successful sales force that often gets overlooked is the support teams comprising administration and warehousing.

Individual sales consultant

Make it personal. It is up to you to gain the client’s interest, respect and ultimately a sustainable business relationship that serves both parties. Following a company’s or sales manager’s script is similar to selling ice-cream in the winter; the odds are one or two will buy from you because they wanted something and you were available by chance. You cannot fully express your belief, passion and confidence in your product or solution if you are not comfortably and confidently yourself.

The most important task of the sales consultant is to build sustainable relationships based on trust and respect.

Trust entails various aspects of business ranging from being able to advise on the absolute correct solutions to confidence in your after-sales support. For your client to gain trust in your ability, it is key to have above average product and requirement knowledge. Telling your client that you will get back to him on every other question asked is a great way to lose all your credibility. You should be the expert in your products.

Your client also requires a number of additional services, ranging from up-to-date product and sales training, telephonic and onsite sales and technical support to even assisting him/her closing a deal with the end user.

Respect for your client, irrespective of his monthly spend should always be your foundation during all aspects of the relationship. Sell confidence and respect in yourself rather than an ever changing product bound to price. Sell the service you can deliver to your client. The ability to communicate effectively to all people on all levels and instantly picking up on body language, positive or negative to keep the meeting/discussion/training effective and not to waste your client’s time are factors that set you apart from your competition.

Advice for interested students

The future of this industry is based on education, research and application. The majority of surveillance products are IP based and depending on the solution are becoming more and more dependent on advanced network infrastructure. All significant further developments are also only based on IP products. This offers a great industry opportunity for IT students studying networking or even software developers with the great demand for cross platform integration of VMS.

For more information contact Sensor Security Systems, +27 (0)11 314 9419,,

Hikvision Claims Top Position in World CCTV Video Surveillance Market

Company now number 1 in every equipment category, including network and megapixel cameras

July 16, 2015    According to the latest report from business information provider  IHS Inc. (NYSE: IHS), Hikvision has strengthened its position as the world’s leading CCTV and Video Surveillance Equipment company, the fourth year in a row that Hikvision has topped the list. The company’s dominant 16.3% total market share in terms of revenue is up by more than 50% compared with the previous year and more than double its 8% market share of just two years ago.

Even more significantly, Hikvision has claimed the Number 1 position in every individual equipment category, making up 18.9% of the global network security camera market, increased by 5.9 percentage points of revenue market share compared with last year’s Number 2 position (13%) in this fast-growing camera sector. The report also indicates the company’s efforts in overseas market over the years by ranking Number 2 position in CCTV & Video Surveillance Equipment category in EMEA market, achieving a 9.2% market share.

The table below illustrates Hikvision’s rankings and market share in various categories (as per report published by IHS “Video Surveillance Intelligence Service”).

Hikvision's rankings and market share


“We are very pleased to see Hikvision’s rankings in CCTV and video surveillance equipment. This is an attribute to our continuous R&D innovation and investment. Importantly, we move forward with the rapid developing market trends of IP surveillance which benefits us the great achievements in IP product segments.” says Cynthia Ho, Vice President at Hikvision.

“We appreciate our customers’ and partners’ support and trust in Hikvision. Looking forward, we will continue to seize every opportunity to meet the market need and keep investing in R&D, offering more benefits and service to our customers.”

About Hikvision
Hikvision is the world’s largest supplier of video surveillance products and solutions. The company specializes in video surveillance technology, as well as designing and manufacturing a full-line of innovative CCTV and video surveillance products. The product line ranges from cameras and DVRs to video management software. With the largest R&D team in the industry and state-of-art manufacturing facilities, Hikvision offers customers the benefit of world-class products that are designed with cutting-edge technology.